The Popularity of Online Stores
Posted by | Posted in Online Shopping | Posted on 21-08-2011
We’ve heard all the plusses of online stores for the hobbyists and entrepreneurs. We know about Amazon and eBay and we see the numbers grow each year. On line retailers are reaping the benefits of e-commerce some to the point where their businesses have been saved by their online sales. The big guys are no different. Large retailers who saw their market share start to move in the direction of start-up e-commerce companies opened their own online stores. Macy’s led the way for the brick and mortar brands in apparel and household goods. These big companies are adding to the double digit increase in online sales each year.
IBM, which has research center in San Jose, CA reports that consumer spending was up 11.3 online and the increase in online sales was 12% in 2010 from 2009.As each sector of the traditional retail landscape learn the benefits of the internet and join the marketplace Those sectors will experience the same thing others have. For example IBM research reported that the department store and health and beauty online sales outpaced their retail sectors respectively. The retail department store sector saw report an increase of 22.6 % while health and beauty sectors reported an increase of 23.3%. Bothe sector report a combine 23% increase in online sales in 2010. Also reporting a big jump was the jewelry retailers with an 18% jump in online sales. Mobile devices are an up and coming tool for consumers as the website visits initiated from mobile devices throughout December were 5.6% of the total visits to sites on the internet. The represented a 19 % increase over the November numbers in 2010 according IBM research.
So you can how popular online stores are becoming. Anything you want can be found on the internet from shoes and lingerie to Mopar Dodge Parts and Toyota Parts for your car it’s all available with a few clicks of the mouse. The markets continue to grow and there is no slowdown in site for any sector of the marketplace. The online retail sales business has changed advertising, marketing, service delivery and even the shipping business all over the world. With no end in sight for the growth of the business there is no telling what the future holds. The only thing we do know that this is bigger than anyone ever envisioned.
So whether you are a pure click company or a click and brick company the online sales world is on in which you can benefit greatly. The benefits will keep coming as the marketplace grows and more and more consumer come online around the world. If you have an online store you can reach consumers halfway around the world easily and you can target your advertising more effectively when you have an online presence.
The online retail virtual main street has changed the traditional retail landscape forever. There is no turning back now. Embrace the changes and take advantage of all the benefits brought on by the new economy.
